Creating digital experiences for brands with purpose


Innovators of Tomorrow Showroom 2026, by Pencil & Mortar

Annabel Waterhouse-James, who runs the Accelerator Programme, makes it her top priority to open up access for the next generation. “Leading the Fashion Accelerator Programme, supported by PVH Foundation and Dazed, is an experience in community building, talent discovery and collaboration with the wider industry.” she says.
— Annabel, Consultancy Founder, featured in Dazed Media
 
“Annabel has extensive knowledge of digital and social channels, understands brand communications and audiences very well and is extremely interested in new technologies. She is dedicated, hard working, delivery-oriented with a strong eye for detail.
While working together I really admired her commitment to the causes she cares about, such as sustainability and diversity & inclusion, but also the fact that she is an active ally and was involved in shaping and championing the company’s culture”
— Michalis Zodiatis, Head of Communications, L'oreal UK & I