British Fashion Council
The Outsiders Perspective
Rosemary Ferguson
Doha Jewellery & Watches Exhibition
Graduate Fashion Foundation
Institute of Positive Fashion
London Fashion Week
Institute of Positive Fashion x UN Sustainable Development Goals
Institute of Positive Fashion x COP
London Fashion Week x Pinterest
The Fashion Awards x Snap
The Fashion Awards x SkyDiamond
British Fashion Council x IBM
British Fashion Council x YouTube
British Fashion Council x Meta
The Outsiders Perspective x TikTok
““Annabel is quite simply, brilliant. Her understanding of all major social media platforms is second to none. She quickly understands briefs and appreciates the complexities and nuances of working with everyone from big brands to influencers. She is extremely creative and swiftly and intuitively can plan and curate creative campaigns across digital - commissioning or writing herself the content that is needed to engage the drive the audience. She manages large teams efficiently, commanding their respect and dedication by her own example. I recommend her without hesitation.””
““Annabel has extensive knowledge of digital and social channels, understands brand communications and audiences very well and is extremely interested in new technologies. She is dedicated, hard working, delivery-oriented with a strong eye for detail. Furthermore, Annabel is a fantastic team player and a strong manager, committed to the development and well-being of her team.
While working together I really admired her commitment to the causes she cares about, such as sustainability and diversity & inclusion, but also the fact that she is an active ally and was involved in shaping and championing the company’s culture.””
““I’ve loved working with Annabel over the last few years. She is a great team player, no matter which company you’re part of, when you work with Annabel you feel like she’s a close colleague. She has strong and effective communication skills, ensuring there was always transparency in the work we did. She is a fantastic project manager - leading a team with a diverse set of skills - helping them move towards a common goal, at pace. Annabel is also a great decision maker - she makes decisions fast, trusts her instincts, and works well under pressure. She is really quick at picking up new skills and has a deep understanding of technology and digital architecture even though this isn’t her primary focus. We were so appreciative of Annabel’s direction, collaborative style, momentum and passion for the work we were doing. Can’t wait to work together again!””